Joe Coughlin, the director of the MIT Age Lab, wants to help companies unlock the world’s fastest-growing, most misunderstood market — aging Boomers. His new book, The Longevity Economy, describes how companies can prepare for the guaranteed — an aging world. By 2050, people over 65 will be more than 16.7% of the world’s population—and more than 25% of the populations of some European and Asian countries. Yet “less than 15 percent of companies have established any sort of strategies focused on older adults.” Meanwhile, older women in particular are projected by economists to have a huge influence on the […]