29% of the general population and well over a third of millennials said they are “trying to eat more plant-based protein instead of meat-based protein,” and consumers of all ages are reducing meat portion sizes.
Here are several key insights into the booming plant-based trend–and it’s not all about the protein. Researchers also found that plant-based food marketing tactics are particularly effective among people who value health and sustainability.
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Reduce inflammatory process in cells, tissues, and blood vessels, helping to slow aging and reduce risk of long-term disease.
Prevents and repairs oxidative damage to cells caused by free radicals.
Support the body’s resistance to infection and strengthen immune vigilance and response.
Improves mood, memory, and focus.
Reduces risk factors for common degenerative and age-related diseases.